Reputation.com helps businesses monitor and improve their reputation. The survey dashboard was designed for the users to customize the survey forms easily and to highlight the most important survey results.
The experience users have with a company’s digital product can have a big impact on how they feel about that brand. During some preliminary research, I found a reoccurring dissatisfaction amongst users who were using the Reputation.com’s survey dashboard.Some of the feedbacks we received was “The dashboard is confusing to use and it requires so much clicking - so much wasted space.” This also happened to be my first time using the dashboard so it felt like a true first-time user experience.
I decided to identify the usability issues and propose a redesign. I used Jakob Nielsen’s Usability Heuristics and focused on ten heuristics. This is how I would identify opportunities for change.
Heuristic Evaluation
Survey dashboard card design iteration
A fresh face that’s all about focus
I redesigned the survey card completely into a new design. While I was designing it, I took the opportunity to optimize our dashboard aesthetic for focus and clarity, recognizing that website dashboard users were often distracted or in transit when using the dashboard.
A simpler online survey form
Customize the survey form
Feedback & Insights
I received positive feedback on my presentation for the redesign. It was conveyed that I had a thorough investigation of the usability and in applying the heuristics correctly, I was well-reasoned in my articulation of the proposed redesign.
On a personal note, I enjoyed completing this exercise because it provided me with an opportunity to solely focus on improving usability without needing to update all the UI and branding components of an existing product. These guidelines gave me a surprising amount of freedom and creativity.
